The operating layer for the shopping centre
digital ecosystem
Simplaq connects your centre team, tenants and shopper-facing channels in one platform — website, mobile app, digital signage, kiosks, wayfinding and reporting run from the same content and data. Fewer disconnected tools, simpler daily operations and faster coordination.
Loyalty and CRM products cover one slice of the picture. Simplaq brings digital experience and centre operations together — across website, screens, kiosks, wayfinding and tenant workflows.
Free 30-minute consultation • No commitment • Remote, in English
In use at shopping centres across Czechia and Slovakia
Fewer disconnected tools
Simpler daily centre operations
Faster tenant coordination
One consistent digital experience
Shopping Centres and Management Companies We Work With
Working with international property management companies
Working with shopping centre teams across Czechia and Slovakia
Real Results from Real Properties
Aupark Hradec Králové – Mobile App & Digital Ecosystem
How Aupark Hradec Králové replaced its legacy mobile application with a fully integrated digital ecosystem—combining a loyalty program, push notifications, web synchronization, digital signage, and upcoming navigation and parking services.
Built for shopping-centre teams
What Simplaq changes for your role
Operations, tenant communication, shopper engagement, loyalty, signage and reporting run on one platform — so each team works from the same data instead of separate tools.
General / Centre Manager
Tenant records, staff tasks, opening hours, floorplans and campaigns live in one system, so daily centre operations stop being spread across spreadsheets and inboxes.
See centre managementMarketing / CRM
Campaigns, offers, events, app content and in-mall screens are published from one place, with loyalty and receipt data showing which activity actually brings shoppers back.
See loyalty and engagementLeasing / Tenant Relations
Announcements, documents and requests move through one structured channel with separate permission levels for tenants, partners and media agencies — and a record of what was sent.
See tenant communicationAsset Management / Ownership
The same content model, permissions and reporting apply to every asset, so adding another centre is a rollout on an existing platform rather than a new project.
See the platform architectureBuilt for every type of property
Simplaq keeps operations, tenant communication, content and analytics in one secure system — for shopping centres, retail parks and mixed-use properties.
Shopping Malls Digitalization Platform
All info about a shopping mall in the palm of your hand, accessible from a phone app: parking information, navigation around the mall, ongoing offers, promotions and events calendar, loyalty program and tenant management.
Office Spaces Smart Office Solutions
The Simplaq app is helping tenants to open doors, invite visitors, book a meal in local restaurant or even discuss topics with other tenants. A mobile app is the most efficient way of staying in touch with your tenants.
One connected stack for shopping-centre operations and shopper experience
Simplaq helps consumers get the most out of their shopping experience with directions, parking, updates on discounts, and special offers through push notifications.
Simplaq helps your team work with tenants without chasing email
Improve operational efficiency, increase sales, optimize marketing and proactively manage all your stores from one location.
Facility Management
Manage and maintain the shopping center's facilities to ensure a safe and comfortable environment.
Learn More
Event Management
Plan and execute successful events within the mall for increased foot traffic and customer engagement.
Learn More
Omnichannel Marketing
Connect with customers through multiple channels for a seamless shopping experience.
Learn More
Floorplan & Navigation
Provide a user-friendly map for customers to easily navigate the mall.
Learn MoreWayfinding & Beacons
Enhance navigation with location-based technology to guide customers to desired destinations.
Learn More
Digital Signage System
Display engaging content and advertisements to attract and inform customers.
Learn MoreRunning a centre rather than a single store? See what shopping mall management software has to cover across leasing, marketing and daily operations.
If broadcast emails and WhatsApp groups are the current process, compare that with structured tenant communication.
Marketing teams that need repeat visits rather than one-off campaigns usually evaluate a loyalty platform built for shopping centres.
Centres with screens in several zones usually move from per-screen playlists to running the whole screen network from one place.
Insights for Property Managers
Operational best practices for mall management teams
Mall Wayfinding Software: A Complete Guide & Selection Checklist for Modern Shopping Centers
March 9, 2025
Mall Marketing Calendar: The Ultimate Guide to Seasonality, Events, and Campaigns for Shopping Centers
March 9, 2025
10 Fatal Mistakes in the Digitalization of Shopping Centers
December 23, 2024
AI as a Strategic Tool for Shopping Center Marketing
January 10, 2025
Shopping Mall Marketing: The New Era for Centre Teams
December 10, 2024
The Power of Personalized Coupons in Malls
December 5, 2024
Explore Our Knowledge Base
Everything you need to understand property digitalization
Frequently Asked Questions
Quick answers to common questions about Simplaq
How long does implementation take?
Do you integrate with existing systems?
What kind of support do you provide?
Pavel Urban
Head of Retail, CBRE Czech Republic
'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_120_60858'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(-28.2647)%20rotate(47.5386)%20scale(51.9972%20148.227)'%3e%3cstop%20stop-color='%23F18C53'/%3e%3cstop%20offset='1'%20stop-color='%23E83A64'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
CBRE
Provided invaluable expertise and support to our digital marketing technology projects
I don't actually see Simplaq as a supplier, but as a progressive and accommodating partner with whom we can flexibly implement and process marketing-digital solutions. I also highly appreciate the innovative and open approach, thanks to which we can cooperate with each other, develop other effective tools, or even brainstorm freely.